Art Direction, design and branding for Save The Brand for digital, print and OOH. Save The Brand is a bespoke social media management company servicing areas in NYC, Miami, and Johannesburg. The overarching theme of this brand is strong, and unforgiving femininity. The voice and tone is relentless in every part of the branding from the business cards, to social media copy, and print collateral. Brand photography and the copy are meant to be just as bright and bold as Save The Brand’s voice itself – using bright highlighter pink and to the point, sometimes cheeky, social media copy for text based posts.